Director, Marketing and eCommerce

Multi-Category Heritage brand looking for dynamic Director of Marketing and eCommerce. Reporting to the CEO and leading a team of 10 the ideal candidate will own all responsibilities include providing guidance to our teams by evaluating and developing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brand. As well as, analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.
Hybrid/Remote opportunity for NYC,MA,CT,NJ, based candidate.

Responsibilities:
• Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
• Design and implement comprehensive marketing strategies to improve brand awareness and achieve revenue and profitability targets
• Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives
• Supervise the Ecomm and Marketing departments and provide guidance, feedback and mentorship to all team members
• Plan and execute marketing campaigns. Including seasonal and monthly product launches.
• Monitor progress and submit performance reports on Social marketing effort, both paid and organic.
• Responsible for briefing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Become the organization’s agent towards external parties such as media, PR and IT development to build strong strategic partnerships.
• Support the Wholesale Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.