Director of eCommerce

  • Full Time
  • Boston, MA
  • This position has been filled

In this dynamic business role, the candidate will own the eCommerce business end to end. They will develop and execute all aspects of a strategic ecommerce plan to deliver a superior brand and shopping experience for all customers. They will lead the prioritization of strategic initiatives; roadmap, budgets, planning, and operational requirements to drive growth and profitability of the eCommerce channel while providing a best-in-class digital experience for Customers

Requirements:

  • Extensive knowledge of e-com technology and sophisticated analytics and in-depth understanding of search engine optimization
  • Demonstrated ability to identify web partners and negotiate commercial terms to maximize channel contribution. Manage external vendors, contracts, relationships, and technical requirements to enhance the e-commerce platform
  • Leverage analytics and consumer insights as well as AB test and measure learnings to implement optimizations and enhancements to the site and grow key eCommerce KPIs
  • Own the end-to-end customer journey and identify opportunities for growth
  • Strategy + Planning
    • Develop and Execute web Strategy and Roadmap (12-24 months).
    • Research market to identify new trends and technologies to enhance website functionality and performance
    • Identify web partners and negotiate terms to maximize channel contribution. Manage external vendors, contracts, relationships, and technical requirements to enhance the ecommerce platform
  • Reporting/Analytics
    • Establish and achieve digital KPIs to meet revenue performance expectations
    • Identify sales and consumer-related insights and leverage analytics to develop meaningful strategies to improve all KPIs and optimize the user experience
    • Own the end-to-end customer journey and user experience and identify opportunities for growth and overall enhancements
  • Financial/Planning
    • Build sales model; forecasting demand/revenue
    • Develop, manage, and own the P&L
  • Website Operations
    • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
    • Manage the technical infrastructure of the platform and look for ways to enhance website functionality/performance/optimization
    • Oversee Security/Legal/ADA compliance
    • Oversee all product and creative content, copy, and promotional activity timely and accurately
    • Provide guidance and technical support to the Customer Service Team to ensure a best-in-class experience for customers
    • Ensure a 360 Brand Experience as the gatekeeper of the brand’s online presentation
  • Marketing Partnerships
    • Develop and successfully deploy the promotional calendar with cross-functional partners and support to achieve and exceed revenue goals; ensuring alignment with Retail stores for a 360 brand view
    • Cross-functional partnership with Digital Marketing Manager to:
      • develop and execute strategies to increase customer acquisition across all digital marketing channels (PPC, SEO, Display, email, and social media etc..)
      • develop and execute relevant, timely, and revenue-driving email campaigns
      • develop the strategy and execution of the Loyalty Program
    • Provide data/analytics
    • Oversee website uploads and landing pages development
  • People
    • Manage eCommerce team of 2-3 direct reports
    • Manage Cross-functional team partnerships across the organization
    • Key Cross Functional Partners include, but are not limited to: Marketing, Merchants, Creative, Operations, DC, Finance

Demonstrated ability to multi-task and prioritize, creative problem solving, independent thinking, organization, strong verbal and written communication skills, detail-oriented, analytical, proactive, curious, results-driven mindset, startup mentality go-getter not afraid to roll up their sleeves to get the job done. A positive, professional demeanor with a glass half-full outlook and the desire to make it happen each and every day.