Director of eCommerce
In this dynamic business role, the candidate will own the eCommerce business end to end. They will develop and execute all aspects of a strategic ecommerce plan to deliver a superior brand and shopping experience for all customers. They will lead the prioritization of strategic initiatives; roadmap, budgets, planning, and operational requirements to drive growth and profitability of the eCommerce channel while providing a best-in-class digital experience for Customers
Requirements:
- Extensive knowledge of e-com technology and sophisticated analytics and in-depth understanding of search engine optimization
- Demonstrated ability to identify web partners and negotiate commercial terms to maximize channel contribution. Manage external vendors, contracts, relationships, and technical requirements to enhance the e-commerce platform
- Leverage analytics and consumer insights as well as AB test and measure learnings to implement optimizations and enhancements to the site and grow key eCommerce KPIs
- Own the end-to-end customer journey and identify opportunities for growth
- Strategy + Planning
- Develop and Execute web Strategy and Roadmap (12-24 months).
- Research market to identify new trends and technologies to enhance website functionality and performance
- Identify web partners and negotiate terms to maximize channel contribution. Manage external vendors, contracts, relationships, and technical requirements to enhance the ecommerce platform
- Reporting/Analytics
- Establish and achieve digital KPIs to meet revenue performance expectations
- Identify sales and consumer-related insights and leverage analytics to develop meaningful strategies to improve all KPIs and optimize the user experience
- Own the end-to-end customer journey and user experience and identify opportunities for growth and overall enhancements
- Financial/Planning
- Build sales model; forecasting demand/revenue
- Develop, manage, and own the P&L
- Website Operations
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Manage the technical infrastructure of the platform and look for ways to enhance website functionality/performance/optimization
- Oversee Security/Legal/ADA compliance
- Oversee all product and creative content, copy, and promotional activity timely and accurately
- Provide guidance and technical support to the Customer Service Team to ensure a best-in-class experience for customers
- Ensure a 360 Brand Experience as the gatekeeper of the brand’s online presentation
- Marketing Partnerships
- Develop and successfully deploy the promotional calendar with cross-functional partners and support to achieve and exceed revenue goals; ensuring alignment with Retail stores for a 360 brand view
- Cross-functional partnership with Digital Marketing Manager to:
- develop and execute strategies to increase customer acquisition across all digital marketing channels (PPC, SEO, Display, email, and social media etc..)
- develop and execute relevant, timely, and revenue-driving email campaigns
- develop the strategy and execution of the Loyalty Program
- Provide data/analytics
- Oversee website uploads and landing pages development
- People
- Manage eCommerce team of 2-3 direct reports
- Manage Cross-functional team partnerships across the organization
- Key Cross Functional Partners include, but are not limited to: Marketing, Merchants, Creative, Operations, DC, Finance
Demonstrated ability to multi-task and prioritize, creative problem solving, independent thinking, organization, strong verbal and written communication skills, detail-oriented, analytical, proactive, curious, results-driven mindset, startup mentality go-getter not afraid to roll up their sleeves to get the job done. A positive, professional demeanor with a glass half-full outlook and the desire to make it happen each and every day.