Head of Growth Marketing
Head of Growth Marketing
North Carolina Based
Wellness CPG Brand
This highly sought-after CPG viral brand is hiring a performance-driven and analytical Head of Growth Marketing with entrepreneurial rigor, leadership experience, and the potential to grow and take on even more strategic responsibilities. In this role, you’ll have the opportunity to lead our acquisition (creative + media buying), retention, and analytics teams. You’ll report directly to the cofounder, and you’ll be working closely with the entire team (web, operations, finance, product, etc.).
The ideal person for this role is a highly engaged leader who is both logical/data-driven and creative, pushes initiatives with urgency, loves to follow through and get stuff done, can prioritize effectively, and loves to laugh and have fun while also working hard.
Responsibilities:
- Develop and execute a comprehensive marketing strategy that aligns with the company’s goals and objectives, driving brand awareness, customer acquisition, retention, and revenue/profit growth.
- Lead and effectively managed a team that consists of an internal graphic designer, retention marketer, scriptwriter, video editor, and analyst – in addition to external media buying partners for search, social, TV, etc.
- Collaborate with our heads of creator partnerships, web, and video creative R&D to ensure the development of high-converting video content (a big growth lever for the business).
- Collaborate with the finance and operations teams to manage marketing budgets, monitor expenditures, and ensure proper inventory levels.
- Manage growth and creative meetings, fostering a culture of testing and continuous improvement, and effectively project managing the implementation of new ideas and projects.
- Oversee the performance of paid media initiatives (Meta, TikTok, Google, TV), working closely with the media buyers to optimize campaigns for maximum efficiency and effectiveness.
- Manage the email and SMS team, optimizing email cadence, segmentation, and content to drive engagement and conversions.
- Stay updated on industry trends and the competitive landscape to identify growth opportunities.
- Drive cross-functional collaboration with various teams, including product development, sales, and customer support, to ensure marketing efforts are integrated and aligned with the overall business strategy.
Requirements:
- Exceptional attention to detail and strong project management skills.
- Ability to excel in a fast-paced and dynamic work environment.
- Positive attitude, and ability to maintain a sense of humor while working hard.
- Direct and effective communication style.
- A growth-oriented mindset and a strong desire for feedback.
Opportunity:
- Highly competitive salary.
- The company-provided computer of your choice.
- Health insurance coverage contributes to a significant portion of the costs, with options for vision and dental coverage.
- Employer-paid life insurance.
- 401k.
- Company-provided snacks, drinks, lunches, etc.
- The opportunity to be part of a team working on innovative consumer solutions, alongside brilliant and passionate colleagues.
Location:
● In-person in downtown Durham, NC