Marketing Director (Remote/Hybrid)

  • Full Time
  • Boston, MA
  • This position has been filled

Director of Marketing
Hybrid/Remote-Northeast Based

As Director of Marketing, the responsibilities include building strategic plans for all Brand Marketing activity, while increasing brand awareness. Develop and execute marketing efforts, across business channels, working with internal and external partners. Communicating the Brand Marketing vision across the organization. Work collaboratively with Ecomm, Direct to Consumer and Creative to execute the Brand strategy.


Marketing Director Responsibilities:

  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas and support promotional events or activities while organizing for efficiently
  • Strong Performance Marketing background to lead Paid and Social efforts
  • Monitor progress and submit performance reports on marketing efforts, monthly and annually
  • Responsible for producing valuable content for the company’s online and all media presence
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.

Requirements:

  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Proven record of accomplishment in senior marketing roles.
  • Confident, driven, and dynamic leader.
  • Entrepreneurial mindset with the ability to spot original branding opportunities