Performance Marketing Manager
Performance Marketing Manager-NYC based (remote)
Women’s & Men’s active lifestyle brand in need of a Performance Marketing Manager to assist with the day to day functions of creating marketing assets and reports to analyze investment returns for campaigns while also working to connect and communicate with Global Marketing team on US initatives and how they align strategically with entire brand mission for growth and visibility.
Responsibilities:
- Own the strategy and execution of growth marketing campaigns in the US across all paid channels, including search, social, programmatic, OOH, and more.
- Manage communication and partnership with third party agencies, technology vendors, and consultants to develop performance-driven growth efforts based on company objectives.
- Align across ecommerce, social media, and influencers teams on marketing strategy, promotional planning, and shifting priorities for maximum efficiency and results.
- Develop advertising creative in collaboration with internal stakeholders and external agency.
- Conduct performance analysis for paid campaigns to identify trend and actionable insights. Optimize target audience, ad creative, landing page experiences to improve conversion funnel and assess against department goals.
- Evaluate emerging technologies, drive innovation and experimentation with new marketing channels and tools.
Qualifications:
- Minimum of 3 years experience in digital marketing and advertising, managing large scale, cross channel performance-driven campaigns
- Hands on experience strategizing and executing campaign launches on major platforms including Google, Facebook, Instagram, Youtube, TikTok, Pinterest, Criteo, etc.
- Strong data analytical and presentation skills, proficient in Excel and Google Analytics or similar reporting tools
- Hands on experience with 3rd party ad serving tools
- Proven ability to manage internal stakeholders and external agency partners
- Bachelor’s Degree
- Language: Fluent in English; Mandarin Chinese skills a plus
- Should be authorized to work within the U.S.