Performance Marketing Strategist
Heritage Fashion Accessories Brand in need of a Performance Marketing Strategist to help lead all aspects of brand advertising initiatives.
Ideal candidate possesses hands-on experience with digital campaign deployment and optimization, analytics and reporting, and ad testing across social, search, display and affiliate channels.
As a key member of the Marketing team, this individual will work closely with our media agency to plan and execute high-impact paid digital media campaigns that promote engagement with new and existing customers, generate leads, and ultimately drive traffic and conversion on .com business. This can be a remote or hybrid role.
Core Responsibilities:
- Build media plans across core advertising channels (social, search, display, and affiliate) to meet key performance metrics
- Track efficiency of campaigns and implement data-informed optimizations to improve KPIs
- Manage the day-to-day relationship with our media agency to bring campaigns to life, analyze performance and optimize content, and share learnings through clear, concise reporting
- Oversee multi-million dollar budget and recommend modifications to ad spends to exceed ROI goals and grow the business
- Onboard and test new media channels to expand advertising footprint to reach new and existing customers
- Support multiple products and brands campaign initiatives simultaneously
- Collaborate with in-house creative team for creative concepts execution
- Grow our affiliate channel working with our affiliate agency to expand existing partnerships and recruit new partners