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3 Things CMOs Can Do To Build A Strong Marketing Future

We here at The Bowerman Group are well-versed in finding the top CMOs that can think through these issues and how to adapt to them—based on your brand and the story that should be told.


Chief marketing officers (CMOs) are often tasked with building and maintaining a successful marketing and advertising strategy that will keep businesses not only alive but also competitive in a challenging year. It can be difficult to know how to prepare for the unexpected, but fortunately, there are steps your CMOs can take to ensure their strategies are positioned for long-term success.

Here are three things CMOs can explore to build a strong future for your marketing and advertising.

1. Prepare for economic transformation

As we enter 2023, the world’s economy is still in the process of recovering from the 2020 pandemic. This means that marketers and advertising professionals need to be aware of any potential economic downturns and think ahead about how their strategies can best adjust.

In the luxury industry, while downturns don’t necessarily affect brands the same way, it’s still important to understand that customers are becoming more conscious of their spending habits. Regardless of trends, brands that cater to luxury customers must remain agile and anticipate any shifts in consumer behavior. Your CMO should understand the customer and their experiences as they plan their strategies.

We here at The Bowerman Group are well-versed in finding the top CMOs that can think through these issues and how to adapt to them—based on your brand and the story that should be told. Our selected CMOs will help you create an informed and data-driven strategy that will enable your brand to succeed during 2023’s economic transformation.

2. Get ahead of the trends and experiment

It’s essential for luxury brands to encourage CMOs and other marketing leaders to take calculated risks and move quickly. Companies need to be swift in their approach to customer experiences, and build a scalable framework that enables teams to ideate, create and deeply understand data-driven products and services on behalf of their clients.

CMOs should also aim to develop strong relationships with their Chief Information Officer (CIO) or Chief Technology Officer (CTO). Doing so will allow companies to develop and scale new products and services on behalf of clients to meet the rapidly changing preferences of their consumers. By listening to feedback, using AI technology and leveraging customer data, CMOs can develop strategies that ensure a great customer experience every time. The right blend of “traditional” marketing expertise and digital savvy is a little different for each brand depending on your sales channels and level of marketing sophistication.

3. Always prioritize impact

The relationship a consumer feels with a brand is perhaps one of the most important aspects of marketing. Your CMOs must prioritize the impact they have on the business and with the clients, deepening a connection that should feel relevant and authentic. Your marketing voice must be keenly in line with industry trends such as sustainability, and speak with an authentic voice that resonates with your target clientele.

For any luxury brand, CMOs can create a unique customer experience that highlights the quality of the product and services while emphasizing the importance of building trust and loyalty. This will create a mutually beneficial relationship that is essential to the success of any business.

How the Bowerman Group Connects You To Top Marketing Talent

The Bowerman Group is a luxury recruiter that specializes in connecting you with top talent for Marketing and CRM roles. With more than 15 years of experience, we have established a trusted and reliable network of professionals and a proven track record of placing marketing professionals to help premium and luxury brand companies succeed

The Bowerman Group understands that in today’s competitive climate, customer experiences are key to successful businesses. We take the time to assess the company’s needs, identify the best candidates for the role and help ensure that the ideal candidate is found for every position. Through our expertise in recruiting top marketing professionals, The Bowerman Group ensures that your business will have access to talent that is capable of achieving the objectives your organization sets forth.

If your organization is looking for help with this process, The Bowerman Group can connect you with top marketing talent who understand the complexities of working in today’s digital world. As a luxury-focused recruiter, we ensure you get the most qualified individuals to help your team stay ahead of the trends and craft creative customer experiences.