Luxury Branding Insights from the Experts (Part 1)

“Learning from those who came before you in the luxury brand space can assist in leading your own premium or luxury brand to success. Read on to learn some valuable tips from expert designers that you can implement into your own processes.”

As the leader of a luxury or premium brand, your challenge is to position your brand as an enduring, integral player in the industry. The question is, how? Luckily, there are many expert designers and brand leaders who have walked this road before. We’ve compiled the best advice and tips from expert designers in this two-part article.

“Products are made in a factory but brands are created in the mind.” – Walter Landor.

Walter Landor is one of the most famous brand designers in history. His designs include branding work for all-time greats like Coca-Cola and General Electric, as well as many airlines and other companies. This quote has a deep meaning; as a luxury brand, your product is important, but your brand is built on the perception and emotion of your presence, not on the product itself.

“Fashion changes, but style endures.” – Coco Chanel

Coco Chanel’s quote on style translates directly to your business’ brand. Branding is more than marketing. Marketing campaigns come and go, they change with current events, adapt to public sentiment and the whims of the target audience. But the brand is a rock, a foundation that is built over time. While the brand may mean different things to different people, it endures over time and continues to stand as both solid and reliable. 

For more quotations from leading premium design experts, stay tuned for part two of this two-part article series. There are many insights to be found, there and beyond. Or, if your company is in need of talented leadership in luxury, contact us to find those people today.