Senior Director of Marketing

Job Title
Senior Director of Marketing

Location
NYC/NJ

On Site

Senior Director of Marketing

• Lead and execute the overall brand and marketing strategy for a high-growth luxury resale business, driving revenue, brand awareness, and customer acquisition across retail, ecommerce, and wholesale channels.

• Spearhead a comprehensive brand rebrand initiative, overseeing PR strategy, influencer partnerships, paid media, SEO/SEM, and omni-channel marketing campaigns.

• Develop and manage annual and seasonal marketing plans, oversee marketing budget and P&L, and institute KPIs to measure campaign performance and ROI.

• Collaborate cross-functionally with executive leadership, sales (retail, ecommerce, wholesale), IT, Finance, and CRM teams to ensure alignment and measurable impact.

• Build and mentor a marketing team while managing external agency relationships, including PR and paid media partners.

Top Skills Required:
• Strategic brand leadership in a high-growth DTC retail or ecommerce environment (luxury preferred)
• Strong analytical and KPI-driven marketing expertise
• Exceptional cross-functional leadership and executive communication skills

Company Information

This is an established and rapidly growing luxury resale company with a strong digital presence and a loyal global customer base. The business operates across retail, ecommerce, and wholesale channels and is entering an exciting new phase of brand evolution and digital expansion.

The role is based just outside of NYC and requires five days in office (with potential flexibility for one day). This is a highly collaborative, in-person culture where relationship-building and cross-functional communication are critical to success.

The position may require flexibility around campaigns, partnerships, events, and seasonal initiatives.

Leadership & Culture

Reports to: SVP – Digital

This is a newly created, highly visible leadership role with direct exposure to executive leadership and founders. The organization values entrepreneurial thinking, authenticity, scrappiness, and innovation. The VP/Senior Director will play a foundational role in shaping the future of the brand, including leading a full rebrand and elevating market positioning.

The company embraces collaboration across departments and values individuals who can confidently present ideas, influence stakeholders, and drive initiatives from concept through execution.

Benefits & Appreciation

• Competitive base salary ($180K++ commensurate with experience and title)
• Comprehensive benefits package including medical, 401(k), and PTO
• Employee discount
• Opportunity to directly shape brand strategy and long-term growth
• Executive-level visibility and impact within a fast-growing luxury business